The honest story
I am the founder of the Marketing Muscle consultancy. Why that name? Because I love both Marketing and muscle building. When I’m not working on making brands stronger, I’m working out in the gym. I am an accomplished marketing executive and advisor with more than 20 years corporate development experience in the technology, food & beverage, automotive and media sectors, managing sales and creative project teams. On LinkedIn, I describe myself as a fighter against mediocrity in marketing, branding tactics and sales performance. I abhor waste and overpriced weak strategies. Creative content without data-analysis is art, not advertising as it takes a creative heart and scientific mind to be effective for lead generation and sales pipeline management. I specialise in applying my expertise and market knowledge to achieve brand clarity, mission and purpose, increase marketing performance, lead generation and sales pipeline management. My background isn’t traditional. I have worked with big and small businesses, ad agencies and media in different roles to develop a full 360o skill set. I’m powered by the meeting of technology, innovation, creativity and purpose within a business.
Overcoming challenges are what she does best. Don’t tell her something can’t be done. After her husband died in her arms, she lost 30+kgs to stand on a competitive bodybuilding stage and re-engineered herself to live fearlessly. But that’s another story.
A widow way too soon, I am rediscovering life and living my best life alone. I’m alone, but not lonely. There is a difference. Losing my husband has enabled me to question and learn about life and love. What’s important to me, and what truly isn’t. There are plenty of experts and wisdom sharing people with a story to tell. This is mine. You don’t have to agree with it, but I will ask you to consider some of the things that I share. I’ve learnt the importance of self, love, and relationships with family, friends, in business. For me.
I am a food-loving ex-competitive bodybuilder with a love/hate relationship with the gym. The ultimate conundrum. I love lifting weights and hate cardio. Having been involved in natural bodybuilding for a few years, I enjoy the personal challenge of becoming the best version of me. It was never about the competitions, the trophies, it was always about the self-challenge to do what had to be done. I believe that bodybuilding competing is the best journey to self for in this process you discover things about yourself.
I’m naturally curious and on a quest to explore the details of life. I like to walk in nature looking for the details to appreciate. It’s the little things in life, the details where the magic exists I believe. I am interested and slowly developing my photography skills. When my husband passed away I decided to instigate an Annual Self Challenge as I wasn’t going to be held back by fear. You couldn’t hurt me any worse than losing him. Sometimes life gets in the way of many grand plans, but as my story unfolds you will see what fears I’ve overcome, and a few that stalled me for a while. It’s about the mindset.
As a self-proclaimed Motorhead, I grew up in a Chevvy household, so now I am long-time Corvette fan dreaming of the day I can retire to restore a 1978 Silver Anniversary and Indy Pace Car. My brothers led the way into drag racing and motorcycle racing at a young age. Nowadays I follow the Aussies racing overseas, and MotoGP.
In summary, I’ve not got everything right, not everything is perfect with me or in my life. This is my honest story and journey through life.
Where Else I Am
Hardly a professional, more like a ‘foodie’ stickybeak. I am intrigued by Aussie food artisans and innovators. Visit: http://eatdrinkaust.com.au/
A tribute site to my motorcycle racing late husband, Jim. Jim Budd was one of the best exponents of big-bore racing of his era, the 1970’s. In his Team Avon days, he has a very credible performance competing in the Castrol 6-Hour Race. Followed by a year with Team Kawasaki Australia partnering Gregg Hansford, competing domestically and in selected international endurance events. Jim was a very keen and gift sports person, excelling at various sports including surfing, squash, snow-skiing, water-skiing and marathon running. His inspiration was his father, Harry, who raced cars, but sadly passed when Jim was a teenager. This site is a tribute to both men. Visit: https://buddmotorsport.wordpress.com